Bachelor of Arts in International Marketing Management
Lugano, Schweiz
DAUER
4 Years
SPRACHEN
Englisch
TEMPO
Vollzeit
BEWERBUNGSSCHLUSS
15 Jun 2025
FRÜHESTES STARTDATUM
19 Aug 2025
AUSBILDUNGSKOSTEN
CHF 52.750 / per year *
STUDIENFORMAT
Auf dem Campus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
Admissions
Galerie
Lehrplan
Neben den Möglichkeiten zu weiterführenden Studiengängen wie MBA-, MSc- und MA-Programmen umfassen die möglichen Karrierewege für Absolventen des Studiengangs International Marketing Management eine breite Palette von Funktionen in Unternehmen (Brand Manager, Digital Marketing Manager, Research Manager, Werbe- und Kommunikationsmanager) in allen Branchen.
Foundation Courses (15 Credits)
- BUS 115 Finanzbuchhaltung
- BUS 135 Einführung in Business-Systeme
- BUS 136 Marketing im globalen Kontext
- MAT 201 Einführung in die Statistik
- POL 112 Märkte, Politik und Verwaltung
Marketinganforderungen (18 Credits)
- BUS 256 Methoden der Marktforschung
- BUS 274 Markenmanagement
- BUS 285 Integrierte Marketingkommunikation
- BUS 342 Grünes Marketing und CSR
- BUS 383 Digitales Marketing und Webanalyse
- BUS 385 Verbraucherverhalten im internationalen Marketing
Managementanforderungen (15 Credits)
- BUS 226 Finanzmanagement
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 Strategische Managementtheorie
- BUS 397 Data Mining (Business Intelligence)
- BUS 410 Organisationsverhalten und Führung
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Verhaltenswissenschaften für die Entscheidungsfindung
- BUS 145T Grenzenloses Management: Internationale Unternehmen in einer globalen Welt
- BUS 236T Marketing für Filme
- BUS 243 Persönliche Finanzen
- BUS 3XX Jeder 300-Level-Business-Kurs
- BUS 4XX Jeder 400-Level-Business-Kurs
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Sozialpsychologie
- SOC 100 Introduction to Sociology
Studiengebühren für das Programm
Stipendien und Finanzierung
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship